Account teams should be talking about sales funnels and ROI with clients.
Craig has incredible insight into what customers need to hear. This has been invaluable.
We’re now delivering almost 60% AGI. Craig continues to serve as strategic advisor to our teams while I spend my time working to generate business.
I’m already seeing more “at bats” in new business and tighter integration of account and creative teams, leading to better work for our clients.