Many advertising agencies leave money on the table because they haven’t bundled or packaged their services into “solutions.” Think about your agency and all of the services you’re providing to clients. I’ll bet it’s an extensive list. Take a lead from what B2B and B2C companies do. Bundling is a core component of their ... Continue Reading about Advertising Agencies Should Bundle Solutions.
One of the biggest challenges facing agency owners and limiting their growth is the depth of their account staff’s business acumen. How about your team? Over the years we’ve hired and trained account managers who are good at selling marketing “stuff,” but not immersed in knowing what drives businesses and their ... Continue Reading about Agencies Need Account Team Bench Strength